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Conversion Rate Optimization Services For Small Businesses

Most businesses, no matter how small, have a website and therefore have some online traffic. Before spending more money on advertising, why not maximize your site to generate visitors into leads and sales with conversion rate optimization?

As a small business owner, you may be thinking that conversion rate optimization (CRO) applies to large companies with big budgets. The truth is, CRO is essential for long-term success, no matter your company's size, type, or industry.

As a service-first digital marketing agency, The Mad Caddy provides custom conversion rate optimization services focused on helping your small business:

  • Get more online visitors

  • Turn those visitors into leads

  • Generate those leads into sales

We specialize in partnering with small businesses, putting our expertise to use to improve website usability and transform page visitors into life-long customers. All you need to do is place the work into our capable hands!

To learn more, book a hassle-free consultation today!

Conversion Rate Optimization to help at all stages of your business.

Our services are done in-house with no outsourcing to ensure you receive the best in quality, results, and communication.

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What is Conversion Rate Optimization?

To improve your website's conversion rate, you need to understand your visitors and customers and give them what they need. This can only be achieved with conversion rate optimization.

Conversion rate optimization, also known as CRO, is the process of testing and optimizing your company's website to increase the percentage of users. The goal is to get these users to perform desired actions on your website.

These desired actions often include:

  • Buying a product

  • Signing up for a service

  • Clicking "add to cart"

  • Filling out a form

  • Clicking a link

Small Business CRO Services from The Mad Caddy

Online traffic is notoriously inconsistent. With our conversion rate optimization services, we can help you save time, money, and the effort needed to apply new strategies for growth.

We carefully customize our CRO services, so small business owners like you can understand website usability, user behavior, and more. Our mission is to provide valuable insights that make your CRO strategy work for your company.

Our services include:

  • CRO Audit

  • Custom Website Design & Development

  • A/B Testing

  • Heat Map Testing

  • Google Analytics

  • Search Engine Optimization (SEO)

  • Innovation Content Marketing

Why Conversation Rate Optimization is So Important

You've successfully gained the interest of online visitors. Now what?

Convincing users to take desired actions and buy your products, goods, or services without a strategy is challenging. Conversion rate optimization takes what you already have and applies data-backed solutions to make desired actions become a reality.

A solid conversation rate optimization strategy will allow you to:

  • Make real, data-backed decisions

  • Develop a customer-first mindset

  • Improve CRO marketing results

  • Have a fast, modern & user-friendly website

  • Stand out from your competition

The bottom line is; CRO generates conversions and turns your visitors into leads. When you capitalize on website conversion optimization, you gain valuable data to maximize your website’s full potential and much more.

Understanding The 10 CRO Metrics

As you partner with The Mad Caddy to improve conversion rates, digging through your CRO metrics is also essential. This is because these metrics can directly affect optimization efforts and CRO search engine optimization results.

Conversion rate optimization metrics are what our team tracks during testing to determine your website's CRO performance. They help us discover opportunities for conversion funnel optimization and marketing.

The 10 conversion rate metrics include:

  1. Bounce Rate

  2. Entrance

  3. Click-Through Rate (CTR)

  4. Pages Per Visit

  5. Page Load Time

  6. Return On Investment (ROI)

  7. Leads Generated

  8. Website Traffic

  9. Exit Rate

  10. Cost Per Conversion (CPC)

The Mad Caddy proudly provides conversion rate optimization services backed by years of digital marketing and entrepreneurial experience. We collaborate with small businesses of every industry and market to increase conversions, website visibility and gain a competitive edge.

Are you ready to unlock your small business' online potential with a proven, customized strategy? We got you covered!

Book some time to meet to get started today!

Effective CRO Solutions That Produce Results.
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