12 Steps to boosting SEO on your Wix Website
Updated: Aug 12, 2020
The Wix website platform is an easy to use drag and drop builder suitable for users of all experience levels. Wix provides users with the freedom to create the website they want with a variety of marketplace plugins, drag and drop features, and more.
For a quicker start, users can also access the Wix ADI (Artificial Design Intelligence): technology that builds a quick, personalized website with all the top features.
Wix Key Features
Easily build your unique online presence
Total design freedom with the Wix editor
Get your website live fast Wix ADI technology
Full control with Corvid by Wix Open Dev Platform
SEO Wiz for the best SEO
100’s of stunning templates to get started
Wix does a great job helping users understand their platform with an easy to use UI (user interface) and large selections of guides to improve SEO on Wix websites.
Why do I need SEO on my Wix website?
SEO is the marketing strategy behind growing organic search traffic to your website and helping your business be found more easily for your targeted audience or keywords.
Organic traffic comes from search engines, such as Google or Bing, that is not advertised and is generally the largest source of visitors to your website.
SEO is important for all businesses and is generally considered one of the most cost effective online marketing strategies.
Key Wix SEO Features
Rapid Load Time
Instant Google Indexing
Default Meta Tags
Boost rankings, increase visitors and improve conversions
Wix SEO Wiz
Use long-tail keywords
Choose the right domain
Write unique titles & descriptions
Make it mobile friendly
Submit a sitemap
Go local SEO
Structure your site
Describe your Images
Write valuable content
Get more backlinks
Keep it up
01. Wix SEO Wiz
The Wix SEO Wiz is a step-by-step plan designed to help improve your site's SEO. It shows how you can boost your online presence while providing helpful tips for improvement.
Wix SEO Wiz features
Simple step-by-step tutorials to help improve your site's SEO
Achievement updates to track your success
Helpful articles and videos to learn more about SEO
How does it work?
After answering a few questions and providing your keywords to Wix, the Wiz will provide you with an easy to follow SEO plan.
The SEO plan provides actions you need to take in order to improve rankings in the search engines. It's really that simple.
67% of websites using the Wiz have appeared in Google's first page. By following the steps and tasks provided by the tool, you can have similar results.
In addition, Wix provides a thorough library of content that can help improve your overall SEO success.
Find the most relevant keywords for your business.
Improve your site’s SEO with simple step-by-step walk throughs.
Easily track your success with achievement updates.
Learn more about SEO with helpful articles and videos.
Get started with the Wix SEO Wiz
02. Long Tail Keywords
Long-tail keywords are keywords or key phrases that are less commonly searched for than keywords and are usually:
Usually longer (2-5 words)
Lower search volume
Helps optimize for semantic search
Long-tail keywords have less search volume, but are more specific which will usually have a higher conversion value.
Long Tail Keyword Strategy
Long tail SEO strategy helps your website and content stay up to date with user trends such as voice search and address a wide range of search queries.
Long tail keywords are generally how voice search attempts to match a user with the intended search results and is based on the natural way we speak when we discuss specific products or services such as: ‘organic pizza near me’ or ‘best places to eat’.
Having a solid long tail keyword strategy is an important strategy to implement when growing your website traffic.
Conduct keyword research
Keyword research is the first step in developing a long-tail SEO strategy. The correct keywords are critical to long-tail SEO success and ensuring your target audience is looking for the intended product or service.
Match terms to content
Optimize the content on your website or create new content to help drive traffic to your website for your chosen long tail keywords.
Adding an FAQ page to help address questions is a great example of how to address a wide range of long tail keywords your target audience might be asking.
Optimize and create content
Creating content that will help your target audience understand and find value in your product or service is key.
By researching and understanding all the questions, concerns, and needs for your product or service, you can create a great resource to address a wide range of long tail keywords.
Test and re-optimize
SEO is an ongoing strategy and it's important to understand what is and isn't working. Revisit your web pages, see if traffic has improved, check which keywords you're improving on and see if it makes sense to re-optimize.
Long Tail Keyword Examples
03. Domain best practices
One of the most important and basic building blocks of SEO is the structure of URLs and domains.
An SEO-friendly domain can contribute to better rankings and higher click-through rates.
Here are few things to keep in mind when determining a new URL or looking to improve your current name or structure.
Make your domain name memorable
Avoid hyphens if possible
Match URLs to Page Titles
Canonicalize URLs on Similar/Duplicate Content
Favor subfolders/subdirectories over subdomains
04. Title & Description Tags
Title and Descriptions, referred to as metadata, is usually one of the first strategies learned in SEO.
Unique title tags and descriptions are created for each page of your website and is what is displayed in the search engine results page.
Writing catchy, engaging and appealing metadata will help improve your CTR (click through rate) when your website is seen in the search results.
Improving your CTR is an important ranking factor as it builds trust that your website content is seen as a valuable resource from user searches.
Check out your top ranking competitors and what their Title and Description tags look like. This is a great way to see what they are doing to engage with the users in the search results.
05. Mobile Friendly
The world is becoming dependent on smartphones and it's important that your website is compatible with a wide range of devices.
50% of searches are done on mobile with that number continuing to grow making it essential in the modern world to have a mobile friendly website.
Google is pushing mobile first indexing which further reinforces the need to ensure your website functions on a variety of devices.
AMP (accelerated mobile pages)
Another important factor with mobile is to implement AMP (accelerated mobile pages) which loads blog and article posts quicker when viewed in the search engine results.
A sitemap is a file that provides information about the pages, videos or others files on a website and the connections they share. A sitemap helps search engines crawl and understand a website better when indexing and proving rankings.
Sitemap File Example
07. Local SEO
It's important for all businesses to have local SEO as part of their general strategy. Before a user makes the decision to use your products or services, they will most likely do a search of your business name.
Google My Business setup and optimized
Current reviews with consistent growth
Can they find you when searching for your business?
Google's Local Pack and Map are the ideal positions when ranking locally. The top three are commonly referred to as the snack pack.
By improving your Local SEO, you will improve your rankings in google maps.
08. Site Structure
Good site structure is essential for SEO and makes it easier for the search engine bots to crawl and understand a website.
By making a website easier to crawl and understand, you can help improve important SEO metrics such as the amount of pages visitors viewed and time spent on your website.
Both time on page and page views are important factors search engines look at when ranking content.
An example of an ideal site structure would be:
Categories (or sections)
Subcategories (only for larger sites)
Individual pages and posts
When users land on your website, it's important to improve the overall experience and make it easy to access and view the different pages.
To get started, do the following
Creating an easy to follow navigation through your website
Internally linking pages to create page flow
Link text that would make sense to a user, also called anchor text (link ‘pizza recipe’ text to a pizza recipe page)
Ensure there are no broken links on your website.
09. Image Description
The user experience is an important factor when gauging the success of your SEO campaign.
When you create a better experience for the visitors on your website, you improve important metrics such as time on site and page views.
Images are a powerful resource that help your visitors understand more about your business, product and services in the form photos.
With search engines unable to view the images, they require alt text (image descriptions) to understand what the image is and how it helps the user.
Image description strategies to keep in mind
Use keywords sparingly
Keep your text to 125 characters or less.
Be specific when describing the image (explain as if to a person who cant see)
Don't start with “image of” or “picture of”
Content is one of the most important factors when ranking a website.
Not all content is created equal and in order to gain first page rankings you need to have engaging, educational content that provides a good user experience.
There are different types of content that will help improve rankings and organic traffic to your website. It's always important to provide expertise, authority, and trustworthiness with all content released.
Types of SEO content
Optimizing your website is a huge component to your online success, but in order to really excel with SEO you need backlinks.
Backlinks are links from external websites that are linking back to your website.
When your website receives a backlink from a reputable website, you are receiving a vote of confidence which the search engines recognize.
The more signals you receive from backlinks to your website, the more the search engines feel confident putting your website in front of searchers.
Domain authority is on a scale of 1-100 and rates the level of trust or authority a website has. The higher the DA the better the backlink.
Common backlinking strategies
Get listed on directories
Build broken links
Be a source of information
Create a useful resource
12. Keep pushing
SEO requires a continual effort to ensure your online presence is competitive and your organic traffic improves.
Keep track of your SEO efforts to find out what works best for your website and target audience.
Tracking and analyzing site traffic with tools such as Google Analytics is a great way to learn about the different metrics on your website and how to make improvements.
Time on page
Number of visitors
Most visited pages
Click through rate
SEO on Wix websites is our specialty
If you need help with any of the above strategies or have questions about your own SEO, let us know!
We are proud Wix partners and can help improve your overall success.