SEO (search engine optimization) is tricky.
It can be challenging to:
Keep up with algorithms
Stay ahead of changing SEO best practices
Boost rankings
When you're trying to be found for the same keywords as your SEO competition.
In this blog, our team will provide 5 ways to help you gain a leg up over your competition when it comes to SEO!
Table of Contents
Make Content Creation A Main Focus
Content Creation Continued
Have a Careful Keyword Targeting Strategy
Stay Updated on All SEO News
Monitor The Backlink Profiles of Your SEO Competition
Monitor The SEO Tactics of Your Competition
Conclusion
People Also Ask:
How do I beat an SEO competitor?
Make Content Creation A Main Focus
Have a Careful Keyword Targeting Strategy
Stay Updated on All SEO News
Monitor The Backlink Profiles of Your SEO Competition
Monitor The SEO Tactics of Your Competition
Is SEO easy?
Yes, SEO (search engine optimization) can be easier than you may think. But, it takes a lot of effort and time.
Never underestimate it, and remember that you get what you put into it. You can’t expect to reach the top of the search results if you don’t put in the work.
Is SEO worth paying for?
If you can, investing the time and money into SEO is absolutely worth it. It’s an effective staple of digital marketing that should begin sooner rather than later.
In today’s fast-paced digital world, small businesses like yours need SEO now more than ever.
Is SEO still worth it in 2021?
The short answer: Yes! Search engine optimization is still vital in 2021. And, our experts don’t see this changing anytime soon.
SEO focuses on driving organic traffic to your website, so it’s still one of the most essential digital marketing approaches to generate long-term results.
How do I find my local SEO competitors?
4 ways you can identify local competition include:
Discover the right keywords
Look at the SERPs (search engine results pages)
Look at Ads on Google
Check Local Business Directories
1. Make Content Creation A Main Focus
When it comes to digital marketing, content is king. With that in mind, it’s essential to follow the “ABC” acronym of “Always Be Creating.”
The primary goal in any SEO activity should be creating content that is:
Fresh
Relevant
Compelling
The purpose of SEO is to get new visitors to your website organically. One of the most effective ways to do this is through strategic content creation.
Content Creation Continued
The quality and amount of your content also matters.
Adding fresh, high-quality content to your website makes it more appealing for:
Search engines
Automated indexing programs
Human readers
When your site has highly valuable content, it can lead to viewers sharing it virally. This is known as viral sharing.
It can not only boost the number of external backlinks pointing to your website but it can also improve your SEO!
If you’re worried about your SEO competition stealing your rankings, you can’t go wrong by creating content in the form of:
Blog posts and articles
Videos
Downloadable products
And much more!
2. Have a Careful Keyword Targeting Strategy
You cannot generate effective content without having a targeted keyword plan. When creating content, you need to pay close attention to the keywords you’re trying to target.
What you should be focusing on instead are:
Search questions that generate the highest traffic
Deciding which keywords are the most effective
Determining which ones can be surrendered to your SEO competition
There are powerful tools available that can help you look into the data for search questions, such as Google Analytics and Google’s Webmaster Tools.
3. Stay Updated with All SEO News
The SEO field is constantly changing. Staying up to date can really help you stay on top of your SEO competition.
If you’re able to jump on:
A growing trend
New technique
A major SEO best practices change
Before your competition does, you might be able to secure your lead in the Google search results.
We recommend staying updated on major SEO news websites such as Search Engine Land or Search Engine Watch.
4. Monitor The Backlink Profiles of Your SEO Competition
Keeping tabs on your competitor's backlinks is as important a part of the SEO game as is monitoring yours. Monitoring your website’s backlink profiles is essential for preventing negative SEO attacks.
Keeping a close eye on your competition’s profiles can give you insight into what linking:
Changes
Strategies
Techniques
They’re doing to try to beat you.
When it comes to backlinks, the winning search engine optimization techniques aren’t made known. This is because people often stumble on the best combination for positive results accidentally.
Monitoring the backlink profiles of your SEO competition can also help you identify:
Potential linking partners
New linking strategies
How well your competition is doing
You can use tools like Majestic SEO and Open Site Explorer to assist you further.
5. Monitor The SEO Tactics of Your Competition
When it comes to beating your SEO competition, monitoring their on-site search engine optimization efforts is also essential.
Keeping an eye on your competition can help you discover any major changes in their SEO activities.
Significant search engine optimization changes can mean 2 things:
They’ve found a new way to optimize their pages in the search engine results.
They’ve updated their pages because of a penalty from the search engines.
Whatever the reason for these changes, we recommend monitoring your SEO competition’s activities, such as:
Title tag structuring
Keyword use
Header optimization
And other tactics.
With tools like Traffic Travis, all this data is available for free!
Conclusion
Maintaining or improving your current ranking is tough work. By utilizing the helpful information in this blog, you can be sure that the task becomes much easier.
Are you ready to crush your SEO competition?
To get started, all you have to do is schedule a hassle-free consultation with our team at The Mad Caddy!