Is SEO a form of performance marketing? This is a question that many small business owners looking to improve their online visibility and rankings within search engines often ask. SEO and performance marketing are two different concepts. When done correctly, they can be used together to create a successful digital marketing campaign.
In this blog from our experts at The Mad Caddy, our team will discuss the following:
What SEO is
What performance marketing is
How SEO and performance marketing work
The differences between these two strategies
Combining SEO and performance marketing for success
Table of Contents:
What is SEO?
How Does SEO Work?
What is Performance Marketing?
SEO and Performance Marketing: What's the Difference?
Why Consider Online Performance Marketing?
Combining SEO and Performance Marketing for Online Success
Conclusion
People Also Ask:
What is performance marketing?
Performance marketing is a strategy in which clients only pay their digital marketing company after meeting their goals. In other words, digital marketing companies only make a profit after specific actions take place, like a click, lead, or sale for the client.
Why is it called performance marketing?
With a performance-focused digital marketing campaign, marketers can gather campaign information around the clock and measure results instantaneously. This campaign data transparency allows marketers to optimize their strategies to perform better. That is why this tactic is called "performance marketing."
What is the benefit of performance marketing?
Performance-based marketing allows digital marketing agencies to create more effective campaigns. Designing campaigns around SEO performance enables marketers to better track results, and discover new strategy opportunities while clients only pay for the outcomes promised.
What is SEO?
SEO, or search engine optimization, is the practice of optimizing a website. SEO involves tactics and strategies used to improve the visibility of a website in search engine results pages (SERPs).
Traditional SEO aims to generate organic traffic to a website to convert those visitors into actual customers.
How Does Search Engine Optimization Work?
SEO works by improving the visibility and ranking of your site in search engine results. Optimizing your site for SEO improves both on-page and off-page factors, which are essential for boosting your online authority.
On-page optimization refers to all the tactics you can use on your website to improve your rankings, such as website structure and content.
Common tactics of on-page optimization include:
Using targeted keywords in website content
Optimizing your website title and meta tags
Creating helpful and informative title tags and meta descriptions
Off-page optimization refers to the tactics you can use outside your website to improve your rankings, such as website link-building and social media presence.
Some examples of common off-page optimization tactics include:
Building backlinks from high-quality websites
Creating informative and keyword-rich blog posts and infographics
Claiming and completing citations from directories like Google Business Profile (previously known as Google My Business, or GMB) and Yelp
What is Performance Marketing?
Performance marketing is a form of digital marketing that focuses on achieving results through SEO performance. Performance marketing is based on a pay-for-performance model, meaning that businesses only pay for the results they achieve. These results could be in the form of a new lead, sale, or other desired outcome.
Digital marketing based on performance includes various marketing channels, such as search engine marketing (SEM), email marketing, and online and social media advertising. Performance marketing is a great way to measure and track results so that digital marketing agencies can adjust their client's strategies accordingly.
How Does Performance Marketing Work?
Performance marketing is a type of digital marketing that focuses on the results of a marketing campaign rather than simply the exposure or reach. Because performance marketing focuses on measurable results, campaign structures are designed around a cost-per-action (CPA) model.
For entrepreneurs looking to grow their business online, performance marketing can be an extremely effective way to do this when done correctly. Digital marketing campaigns based on performance work for clients with specific marketing goals or actions they want potential customers to take.
The key is to identify what desired actions and goals you wish to achieve with your campaign. It's essential to work with a trusted digital marketing agency that offers performance-based marketing solutions, like The Mad Caddy!
SEO and Performance Marketing: What's the Difference?
While your understanding of performance marketing may be more precise, how performance-based marketing and traditional SEO differ in how businesses pay for their campaigns.
With traditional SEO, businesses pay upfront, usually monthly. With performance marketing, businesses pay only when specific actions take place or when desired campaign results are achieved.
Why Consider Online Performance Marketing?
While traditional SEO strategies continue to produce tried and true outcomes, these results take time. As a form of digital marketing, performance marketing offers real advantages that can benefit small businesses in the long term.
There are several reasons why you might choose to use performance marketing for your SEO campaigns:
It's Cost-Effective. One of the most significant advantages of online performance marketing is its cost-effectiveness. You only pay when someone clicks on your ad, so you're not wasting money on ineffective ads and other campaign channels. This makes tracking your return on investment (ROI) easy and straightforward.
It's Measurable. With online performance marketing, everything is trackable and measurable. You can see exactly how many people are clicking on your ad and what they do after they click through your website. This data is essential for understanding what's working and what isn't so that you can adjust your campaigns accordingly.
It's Flexible. Another great thing about online performance marketing is that it's flexible. You can start small and scale up as your business grows. And if you need to make changes to your campaign, you can do so quickly and easily without having to overhaul everything completely.
It's Efficient. Last but not least, online performance marketing is just plain efficient. You can set up your campaigns and let them run while you focus on other aspects of your business. And because the results are trackable, you can be confident that your marketing efforts are paying off.
Combining SEO and Performance Marketing for Online Success
For any business that wants to succeed online, it's essential to have a solid digital marketing strategy. Performance marketing is all about generating leads and sales through paid advertising channels. Conversely, SEO is focused on organic search traffic and achieving higher rankings in search engine results pages.
While both performance marketing and SEO are effective campaign strategies on their own, why not combine the two for even better results?
If you're looking for ways to improve your online marketing efforts, consider investing in a campaign that combines performance marketing and SEO! Performance marketing can help you drive traffic in the short term, while SEO can help you build up long-term organic traffic. In addition, combining the two strategies can help you reach a wider audience and improve your online visibility.
Conclusion
SEO is essential for any small business that wants to be successful online. But SEO isn't just about getting found by potential customers; it's also about driving conversions. In other words, it's about getting people to take the actions you want them to take.
By focusing on quality content and providing value to your audience, you can ensure your website is search engine and conversion friendly. And that's what performance marketing is all about!
Contact The Mad Caddy to learn more about how we can help your business with our performance marketing and SEO services!