The Mad Caddy is a local SEO and website design provider offering Murrieta and Temecula SEO services to small businesses. Our programs and campaigns are built to help you succeed, not drain your entire marketing budget.
What is SEO? (Search Engine Optimization)
SEO, or Search Engine Optimization, is the practice of gaining good quality organic traffic for your website from the search engines.
SEO plays a strong role in the overall success of your website.
With Google being the most popular search engine, there are a variety of other search engines that are used.
Being both search engine friendly and user-friendly are important factors that Google looks at when indexing and ranking websites.
Both quality and quantity are key with SEO
Quality of traffic. Without the right search traffic, you will not receive the best website results from the search engines due to the lack of quality interactions users have with your website. Instead, you want to attract quality visitors (traffic) who are genuinely interested in the products and services you offer.
Quantity of traffic. Once you have the right users clicking through from the search engine results pages (SERPs), you will see an improvement to your overall website success by sending the right user engagement signals to the search engines.
A quick test to ensure your SEO is on the right track is to check these 5 improvements:
Organic Traffic Improvements
This is the traffic you get to your website from the search engine results page (SERP).
Improved Traffic Conversions
These are the conversions you receive from organic traffic. Conversions are when a user completed a goal. (i.e. Form Submission)
Increased Organic CTR (Click-through rate)
Organic CTR indicates how well your website content appeals to your audience in the search engine results, prior to actually clicking on the result and going to your website.
Keyword Rankings
Keyword ranking is where your site is ranked in search engines for a keyword. Better rankings generally mean improved traffic and conversions.
Engagement Metrics: bounce rate, time on site and pages per visit
Engagement metrics are an important role in determining improved rankings. These metrics provide insight into how the user interacts with your website. (User Experience)
Murrieta and Temecula SEO Strategies
Below are just a few strategies we include in our SEO services to help improve your organic traffic, rankings, and conversions.
Keyword Research
Keyword research is a practice SEO professionals use to find and research search terms that users enter into search engines when looking for products, services, or general information.
Targeted Search Terms
Targeting the correct keywords is an important component of your SEO success. Focusing on the most impactful keywords will ensure better rankings and improved quality of traffic.
On-Page SEO
On-Page SEO is the strategy of optimizing each page of your website to improve search engine rankings and the quality of traffic.
On-page refers to all elements of your website page including HTML and conversion strategies.
Natural Link Building
Link building is the practice of gaining quality backlinks from trusted sources to your website. Link building is a powerful strategy that helps improve rankings and, in turn, traffic. Quality backlinks send signals to the search engines that your website is a trusted source.
XML Sitemap
An XML sitemap is a list of your websites URLs structured in a clean presentation that provides a roadmap to search engines on what content is available and how to reach it.
Analytics
We install analytics software that monitors, reports, and analyzes your website performance to help improve our optimization efforts.
We provide real-time reporting for you to access a live dashboard at any time.
Why choose The Mad Caddy?
Your website is nowhere to be found in the search engines and your not getting the quality traffic needed to improve sales and conversions.
Having a great website is important but without the right traffic, it’s like leaving your brand-new car in the garage. No one can see it.
SEO is typically expensive which pushes a lot of small business owners away. At The Mad Caddy, our pricing is a fraction of the cost you would pay at a larger firm.
We are a collection of experts that provide full-spectrum SEO to our local community.
How can using our services help your business?
Gaining the top 10 rankings in Google can yield huge returns. Your website, product, and services gain exposure to the potential thousands of users searching every day when your rankings improve.
We help your small business rank higher in search engines, bringing in more qualified customers to your site with improved conversion rates.
While SEO is one of the most cost-effective marketing strategies, a good campaign can yield amazing results. Imagine having your product or service seen by thousands of searchers each month?
What is the SEO benefit for small businesses?
It’s common for small business owners to feel that they may not need SEO or that it’s impossible to compete with larger competitors.
The truth is, SEO is one of the most effective strategies any business can take advantage of to improve their overall success.
Small businesses have a lot to benefit from SEO, such as:
Increased website traffic and conversions
Finding new customers and assisting with the growth
Sustainable marketing strategy for short and long term ROI
Cost-effectiveness compared to other marketing strategies
Brand awareness
Businesses that don’t practice SEO are generally considered behind when comparing to competitors and companies who invest in search engine marketing.
Final Thoughts
Just like any business, small businesses need to be seen.
Your customers are looking for you, but if you aren’t showing up on Google, then they aren’t finding you.
We work hard to ensure that when a search is made for your product or service, your website and business are set up properly to attract quality traffic to convert.
We understand the dedication and passion you have for your business and are looking to build a long term partnership based on real results.