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Performance-Based SEO FAQs: Understanding the Art of Pay-Per- Lead Search Engine Optimization

Suppose you’re a small business owner responsible for the profitability and longevity of your company. In that case, you know how vital generating new leads and turning those leads into long-term customers can be.

In such a highly competitive business environment, you may be thinking about hiring an in-house marketing team to help reach your target audience and set your company apart. However, hiring a team to oversee your small business's digital marketing and SEO needs is costly and doesn’t always guarantee results.

Why not consider partnering with an outside digital marketing company to run a performance-based SEO campaign instead?

At The Mad Caddy, we specialize in providing search engine optimization campaigns backed by data and performance-based SEO services that guarantee results.

In this blog post, our experts at The Mad Caddy will discuss:

  • What performance-based SEO is

  • How performance-based SEO works

  • Seven notable performance-based SEO benefits

We’ll also answer the most frequently asked questions (FAQs) about performance-based SEO.

Performance-Based SEO FAQs

Table of Contents:

  1. What Is Performance-Based SEO?

  2. How Does Performance SEO Work?

  3. 7 Benefits of Performance-Based SEO

  4. FAQs About Performance-Based SEO

  5. Who Is Pay-Per-Lead SEO For?

  6. How Do PPL Companies Make a Profit?

  7. How Long Until My Business Sees Lead Results After Signing Up?

  8. Can PPL SEO Help Minimize Risks For Business Owners?

  9. How Many Cities and Keywords Can My Business Rank For?

  10. What Type Of Leads Are Considered Legitimate?

  11. How Do I Get Started With Performance-Based SEO?

  12. Conclusion

People Also Ask:

What is Pay-for-Performance SEO?

Pay-for-performance (PFP) or performance-based SEO is a search engine optimization service that focuses on achieving desired Google rankings for specific keywords and gaining quality leads that convert to sales.

Pay-per-lead SEO services are unique digital marketing solutions that let businesses see their results before paying.

How do you measure SEO performance?

The following is how SEO performance is measured:

  1. Organic Traffic

  2. Keyword Rankings

  3. SERP (Search Engine Results Page) Visibility

  4. Click-Through Rate

  5. Bounce Rate

  6. Website Authority

  7. Backlinks

  8. Website Page Speeds

What Is Performance-Based SEO?

Performance-based SEO or pay-per-lead SEO is a digital marketing strategy where clients only pay for their SEO (search engine optimization) once the digital marketing company they’re working with achieves the desired rankings.

Performance-based SEO results often include:

  • Specific keywords

  • First-page rankings

  • Increases in website traffic

  • Improved conversion rates

  • Better ROI (return on investment)

Digital marketing strategies such as performance-based SEO have received negative reputations due to companies using poor or what is referred to as “black hat” practices to gain their customers' results. When it comes to pay-per-lead SEO, the shady tactics used by these companies are the problem, not performance-based search engine optimization services themselves.

As long as you do your due diligence and find a company that offers performance-based SEO along with traditional search engine optimization and digital marketing solutions, like The Mad Caddy, you have nothing to worry about.

How Does Performance SEO Work?

Pay-per-lead (PPL) search engine optimization, or performance-based SEO, is also recognized as a pay-for-performance (PFP) SEO business model. In the PFP business model, clients only pay for the leads successfully generated, and results gained.

Before the digital marketing company begins work on a client’s PPL SEO campaign, they develop a strategy and agree with the client to determine the cost of each lead. Additionally, the client can provide a monthly lead quota if they wish to do so.

Quality leads can be gained in many ways. Some include:

  • Email lists (email marketing)

  • Phone calls

  • Contact forms on websites

The above are just a few examples of how digital marketing companies can gain quality leads for their clients. Because every small business is different, so should be the tactics used to achieve successful results alongside performance-based SEO services.

7 Benefits of Performance-Based SEO

When it comes to pay-per-lead SEO, many advantages can lead to the long-term success of your small business.

Below are seven of the most significant benefits you can expect with high-quality performance-based SEO services:

  1. Only pay for leads and keywords most valuable to your business

  2. Generate free traffic on search engines

  3. Gain “long tail” keyword terms for your business

  4. Generate free targeted keyword variations

  5. Complete ROI (Return On Investment)

  6. Experience a genuine partnership relationship with your digital marketing company

  7. Opportunities to break pay-per-click dependencies

FAQs About Performance-Based SEO

As entrepreneurs ourselves, our team at The Mad Caddy wants to see your small business succeed with pay-per-lead SEO services designed to grow. As a dedicated digital marketing company, part of our commitment to serving small businesses is answering questions and addressing concerns.

Our experts at The Mad Caddy have compiled a list of the most common FAQs about performance-based SEO. You’ll find answers to these frequently asked questions in the sections below.

Who Is Pay-Per-Lead SEO For?

If you’re a business that’s new or in need of search engine optimization services, then you’re likely a perfect candidate for performance-based SEO. If you’re a small business owner that’s not ready to commit to a traditional SEO campaign, a strategy that focuses on performance-based SEO tactics would be ideal for your needs.

How Do PPL Companies Make A Profit?

Pay-per-lead (PPL) digital marketing companies profit once they deliver the desired SEO results and keywords for their clients.

Because trusted search engine optimization experts provide performance-based SEO services based on actual data, small businesses owners can have better confidence knowing that their SEO campaigns will bring them high-quality leads.

How Long Until My Business Sees Lead Results After Signing Up?

When partnering with The Mad Caddy, we get to work for you immediately on your PFP campaign. Our experts will work with you to create a strategy to gain leads and target specific keywords for your unique business.

With a well-executed performance-based SEO campaign, clients can begin seeing results in leads as soon as the first month.

Can PPL SEO Help Minimize Risks For Business Owners?

When you partner with a digital marketing company that offers pay-per-lead SEO services, you’ll be able to determine how much you’ll be spending on these services to gain new leads every month. You’ll also be able to understand how many leads you can expect to generate.

Remember, performance-based SEO companies will only get paid once they deliver your desired results. As a result, you’re guaranteed to gain quality leads because your digital marketing company will only pursue potential leads that are willing to take the next step.

How Many Cities and Keywords Can My Business Rank For?

At The Mad Caddy, our goals are to get you top rankings on Google for your specific keywords and in the areas where your target audience may be searching for businesses just like yours.

For Keywords: Our experts target as many relevant keywords as needed to capture the attention of your target audience. This requires extensive research to pinpoint and understand which queries (questions) consumers are asking Google to find answers to the services or products you provide.

For Areas: The cities (areas) you target should include your immediate areas and those you’re willing to travel to if necessary. Depending on your business type and where your small business is located, our experts at The Mad Caddy can help your rank for multiple cities.

However, it’s essential to understand that locations heavily rely on your business type and what you offer. Our experts will only target multiple cities if it makes the most sense for your company.

What Type Of Leads Are Considered Legitimate?

At The Mad Caddy, we don’t consider telemarketers or anyone that calls your business incorrectly to be legitimate, quality leads. Instead, our performance-based SEO system will only charge you when you receive a lead via phone call or content form from someone genuinely interested in your business.

How Do I Get Started With Performance-Based SEO?

If you’re a small business owner who’s only run traditional SEO or ad campaigns or has never run a digital marketing campaign at all, don’t worry! We at The Mad Caddy have got you covered!

Before starting any search engine optimization campaign, it is essential to do some research. Look at your competition and take the time to understand your demographics. From there, you can consult with a performance-based SEO provider and determine how leads work for your unique business. This will help make it easier for you and your digital marketing company to set goals and expectations.


When a small business chooses to work with a digital marketing company for a performance-based SEO campaign, they help reduce their financial risk while determining what kind of results they can expect. Additionally, with pay-per-lead search engine optimization, you’re getting the most bang for your buck as you’re only paying for the highest quality leads you receive.

Are you ready to discover what performance-based SEO can do for your small business?



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