Avoid comprimising the user exerience with slow website and page load times. 2-3 seconds is considered normal, anything higher and your losing traffic, bounce rates go up and you could potentially hurt your SEO.
Studys show that 79% of online shoppers experiencing any performance issues will stay away from an online store.
What can be more impactful, up to 44% would share the negative experience with friends online.
Increase conversion rates and user engagement with a faster website:
47% of consumers expect a web page to load in 2 seconds or less
40% abandon a website that makes more than 3 seconds to load
A 1 second delay (or 3 seconds of waiting) decreases customer satisfaction by about 16%
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